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The Hospitality Business Marketing course introduces students to fundamental marketing principles and strategies tailored for the hospitality industry. Students will learn to create marketing plans, conduct basic market research, and develop promotional activities. The course covers customer relationship management, digital marketing, and branding. Practical applications and real- world examples are included to equip students with essential marketing skills. This course prepares students for entry-level roles in hospitality marketing, |
- Teacher: THARA C Faculty
TTM2MN104 – Human Resource Management in the Hospitality Industry
Human Resource Management in the hospitality industry deals with managing people working in hotels, restaurants, resorts, and tourism organizations. Since hospitality is a service-based industry, employees play a key role in customer satisfaction.
This subject focuses on recruitment, selection, training, motivation, performance appraisal, and employee welfare. It also addresses challenges like high labor turnover, long working hours, and maintaining service quality.
Overall, effective HRM helps improve employee performance, service quality, and organizational success in the hospitality industry.
- Teacher: THARA C Faculty