This course examines the relationship between mass media and society from a sociological perspective. It explores the role of various forms of media such as print, radio, television, cinema, and digital media in shaping social life, culture, and public opinion. The paper introduces key theories of mass communication, media institutions, and the political economy of media. It also analyses the influence of media on identity, ideology, power, culture, democracy, and social change, with special reference to the Indian context. Issues such as media representation, globalization, media ethics, digital divide, and the impact of new media technologies are discussed to help students critically understand the social consequences of mass media in contemporary society.
- Teacher: Raseena Nasrin TT
Mass Media and Society
This course introduces BA Sociology students to the relationship between mass media and society. It examines the nature, functions, and types of mass media, including print, electronic, and digital media, and their role in shaping public opinion, culture, and social behavior. The course explores media as a social institution, focusing on issues such as media and power, representation, ideology, globalization, and the influence of media on democracy, development, gender, and social change. By adopting a sociological perspective, the course helps students critically understand the impact of mass media on individuals and society in the contemporary world.
- Teacher: NafilaK. V Faculty